Admirals and generals urge U.S. to lead on advanced energy
The United States risks jeopardizing global power and national security if it fails to lead the world in the quest for cleaner and more efficient energy systems. Geopolitical lines of power are being redrawn now as major global players – except the United States – move aggressively and strategically to gain hegemony in this new energy landscape. That’s according to a new report from the CNA Military Advisory Board (MAB), a panel of the nation’s top retired generals and admirals. Advanced Energy and U.S. National Security warns that ceding U.S. leadership on advanced energy triggers serious national security risks. Cater Communications released the report, securing widespread coverage by top international, national and Beltway outlets, including Reuters, Bloomberg, the Financial Times, the Washington Examiner, The Hill, POLITICO’s Morning Energy, The Huffington Post and SNL Energy.
Transportation disruption will reshape economy by 2030
We are on the cusp of one of the fastest, deepest and most consequential disruptions of transportation in history. By 2030, the converging technologies of electric vehicles, autonomous vehicles and ride-hailing platforms will spawn a new business model that will end individual vehicle ownership, decimate the oil industry and restructure the global economy, all while saving consumers thousands of dollars each year. That’s the provocative finding of the landmark report from RethinkX, an independent think tank led by Tony Seba and James Arbib. Cater Communications worked with RethinkX to produce, design and release Rethinking Transportation, and build its Facebook, LinkedIn and Twitter presence. The report garnered over 850 media stories in 50 countries including BBC World Service, the Wall Street Journal, USA Today,Fast Company, NBC News, Reuters, The Telegraph, Time, NPR, CBC, The Huffington Post, VICE, CNBC, Edmunds, Business Insider and more. The report reverberated throughout the business and financial sectors, prompting op-eds from Australia to Atlanta, as well as generating attention in policy circles, including citations and interest from state legislatures across the country.
America’s Cup sailors & top chefs team up to tackle invasive lionfish
Ahead of this year’s America’s Cup in Bermuda, 11th Hour Racing organized the #EatLionfish Chefs’ Throwdown, where top chefs from around the world competed to produce the tastiest solution to the problem of invasive lionfish. Lionfish – which are visually intimidating, with up to 18 venomous spines – are native to the Indian and Pacific oceans, but have invaded the Caribbean and the Atlantic, where they have no natural predators. They are voracious, long-lived and fertile, and lionfish populations are exploding, destroying coral reef ecosystems and native fish. As water temperatures increase, so do lionfish populations.
Mark Ruffalo’s 100% campaign joined forces with the nonprofit organization Soulardarity to surprise five Highland Park, Michigan residents with solar-powered lights for their homes and businesses. The residents received these lights as reward for their 100% leadership on clean energy and giving 100% to their community. Cater ensured these “surprise moments” were covered by NowThis, The Detroit News, the Detroit Free Press and the local Fox, NBC and ABC TV affiliates.
Consumer and business leaders fight for MPG standards
In March, President Trump announced that his administration would reopen the mid-term review of these money-savings standards, which could result in a rollback of miles-per-gallon rules. Cater Communications released same-day statements and hosted a press call with consumer and business groups that earned coverage in The New York Times, USA Today, Los Angeles Times, NBC News, CBS News, Fox Business, CNN Money, Forbes, NPR, The Hill, Automotive News and more. In addition, Cater Communications placed op-eds for these leaders in newspapers across the country including Detroit News and Free Press.
California's oil ranges from very clean to very dirty
As President Trump reopened the mid-term review of fuel economy standards, California chose to double down on its clean cars program to the benefit of 13 other states – and 113 million Americans – that have also adopted it. Leading up to the California Air Resources Board hearing where this decision was made, Cater Communications worked to connect consumer, business and clean vehicle experts with media, resulting in coverage from the Associated Press, Bloomberg, NPR, ClimateWire, Greenwire, Environmental Leader and Morning Consult.
In support of California’s pioneering efforts to save consumers money, reduce health impacts of pollution and spur investment in advanced vehicle technologies, Cater Communications helped place op-eds by the Consumers Union’s Shannon Baker-Branstetter in the Sacramento Bee; pediatrician Dr. Afif El-Hasan in Fox and Hounds; and Nancy Pfund, managing partner of the venture capital firm DBL Partners, in Automotive News.
California can continue to grow its economy while cutting emissions
Stop Fooling CA, a social media campaign designed and executed by Cater Communications, acts as a watchdog for the oil and gas industry. Recently, we developed a video series that exposes the impacts of urban oil extraction on vulnerable communities in Los Angeles. The series, #BadNeighbors, captures the voices and stories of people living next door to oil drilling, putting human faces on the problem of health impacts. The hashtag was trending the day of the launch, and the five videos made over 5 million impressions, were viewed more than half a million times and were shared by more than 70 organizations. The series was also featured on KCET news and inspired pieces on CBS, FastCompany, NowThis and DeSmogBlog.
When the Netherlands decided to hold a VIP conference with California leaders focused on clean energy business and investment opportunities, it called Cater Communications. Cater worked with the Consulate of the Netherlands to produce the event, tending to details big and small; from designing the layout, managing vendors, developing graphics and signage and facilitating presentations, to building a social media presence and providing on-the-ground support the day of the event. The summit, called Climate Is Big Business, featured California Gov. Jerry Brown, Dutch Minister for the Environment Sharon Dijksma, Secretary of CalEPA Matthew Rodriguez, as well as thought and business leaders including Amory Lovins, Andrew Steer and Adair Turner.
Solar empowers villagers and protects wildlife in Nepal
Empowered by Light, a nonprofit that helps remote communities throughout the world develop renewable energy projects, recently announced plans to return to Nepal with partner Empower Generation to take on two new projects: installing a solar system to light and power an isolated ranger outpost in UNESCO World Heritage site Chitwan National Park; and providing local women with tools and training to sell low-cost, clean energy technologies to communities living around the park. The two organizations also released a stunning 20-minute film, Bufferzone, that details the unique challenges facing the region, and highlights the role renewable energy plays in protecting endangered species and boosting economic development. Cater Communications released the announcement and the new video, securing thousands of video views and coverage in multiple outlets, including EcoWatch, CleanTechnica, Planet Experts, Sea Change Radio, Eyes on Conservation, The Revelator and TGEink.
Big Tobacco is trying to trick your kids
There may be restrictions on where and how Big Tobacco can advertise, but the industry still has many tricks up its sleeve to get people hooked. That’s why the American Lung Association in California asked Cater Communications to create and execute a promotional campaign to call attention to the ways Big Tobacco is intentionally marketing its products to children. Cater created seven unique ads and launched a targeted online and outdoor advertising campaign in Fresno, California. Cater ran ads on Google Adwords, across social media and in the Fresno Bee, in conjunction with physical placements inside of buses and on two full-sized billboards in the Fresno area.
Clean energy allies call for “People’s Commissioner” in New York
The New York Energy Democracy Alliance called on Gov. Cuomo to fill at least one of the three open seats on the Public Service Commission with a “People’s Commissioner” committed to serving the best interests of the people and the environment of New York. Working with Cater Communications, EDA’s “People’s Commissioner” campaign earned significant media coverage across the state, including an op-ed and editorial cartoon placement in the Albany Times Union and multiple TV, radio and online news stories.